1、 Product parameters
1. Specifications and dimensions
The specifications and dimensions of advertising
pens need to be determined based on their usage scenarios and portability. Common size classifications are as follows:
Conventional writing type:
pen length 13cm-15cm, pen shaft diameter 8mm-10mm, this size conforms to most people's grip habits, comfortable writing, easy to carry in daily life, suitable for various scenarios such as business office, campus promotion, exhibition gifts, etc.
Mini Portable: Pen length 10cm-12cm, pen holder diameter 6mm-8mm, compact size, easy to fit into pockets, pen bags or wallets, suitable as promotional gifts, such as bank, supermarket and other places.
Large display type: pen length of 16cm-20cm, pen shaft diameter of 11mm-15mm, larger pen body, sufficient space to display advertising information, more prominent visual effect, can be used for corporate image display, event placement, etc.
In addition to the traditional straight pole shape, special shaped advertising pens can also be customized, such as cartoon shapes, product shapes, etc., making the pen itself a unique advertising carrier and enhancing its appeal.
2. Material selection
The material of advertising pens not only affects their texture and durability, but also relates to the presentation effect of advertising information:
• Pen holder material:
Plastic: Common materials include PP, PS, ABS, etc. PP material has low cost and light texture; PS material has good transparency and can display internal structure; ABS material has high strength, is not easily deformed, has a smooth surface, and is suitable for printing and painting. It is a commonly used material for customized advertising pens, which can meet different budget and quality requirements.
Metal: such as aluminum alloy, copper, etc. Aluminum alloy material is lightweight and has a metallic texture, which is not easy to rust; Copper material has a relatively hard texture and can be used for electroplating, carving and other processes to make the pen holder more high-end. It is suitable for customizing mid to high end advertising pens and can enhance the brand image of enterprises.
Wood: High quality oak, birch, and other materials are selected. After processing, the pen holder has a natural wood grain, a warm touch, and is environmentally friendly with a unique style. It is suitable for brands that lean towards natural and artistic styles to customize.
• Pen tip material:
Stainless steel: It has good wear resistance and corrosion resistance, smooth writing, moderate cost, and is the choice of most advertising pens.
Tungsten steel: high hardness, extremely strong wear resistance, long service life, suitable for advertising pens with high requirements for pen tip quality, such as high-end business advertising pens.
• Ink material:
Oil ink: Smooth writing, fast drying of handwriting, not easy to fade, suitable for most papers, but not water-resistant.
Water based ink: environmentally friendly and non-toxic, with bright colors, smooth writing, strong adaptability to paper, and easy to wipe, suitable for children's advertising pens or scenes that require frequent modifications.
3. Information Content
The information content design of advertising pens should focus on promotion while maintaining overall aesthetics:
Advertising Information: This is the core content, including the company's slogan, product information, event information, etc. The language should be concise, clear, and attractive, such as "XX brand, the choice of quality" and "Scan the code to learn more discounts".
Brand logo: Print or engrave the brand logo and name in a suitable position on the pen holder. The logo should be clear and eye-catching, coordinated with the style of the pen holder, and deepen the audience's impression of the brand.
• Additional information: Add contact information (telephone, website, address), two-dimensional code (scan the code to access the official website, follow the official account, etc.) as needed. The information should be accurate, reasonably arranged, and do not affect the grip and beauty of the pen.
The information layout should avoid overcrowding, with a focus on brand identity and core advertising information, and other information arranged in an orderly manner to make the overall look concise and elegant.
2、 Process Description
1. Printing process
The printing process of advertising pens needs to ensure that the advertising information is clear, firm, and not easy to fall off. The common processes are as follows:
• Pad printing: Suitable for pen holders made of plastic, metal, and other materials, it can print on irregular surfaces with clear patterns, bright colors, strong adhesion, and is suitable for printing simple advertising information such as logos and text. It has high production efficiency and moderate cost.
Screen printing: It has good effects on various materials such as plastic, metal, and wood. The ink layer is thick, the color is full, and the three-dimensional effect is strong. It is suitable for printing large areas of patterns or text, and performs well for advertising messages with bright colors and strong contrast.
Laser engraving: mainly used for materials such as metal and wood, to engrave clear patterns or text on the surface of the pen holder through laser. It is permanent, not easy to wear, and has a high-end texture. It is suitable for customizing mid to high end advertising pens and can reflect the brand's sense of quality.
• Heat transfer printing: Suitable for materials such as plastic and metal, it can print complex patterns and gradient colors, with rich colors and realistic images. It is suitable for customizing advertising pens with exquisite patterns, but the cost is relatively high.
2. Pen making process
Pen holder molding: Plastic pen holders are usually molded using injection molding technology, where plastic raw materials are injected into a mold and cooled, solidified, and other processes to form the desired pen holder shape. The basic shape of the pen holder can be completed in one go. The metal pen holder undergoes cutting, stamping, bending and other processes to form the prototype of the pen holder, which is then polished and polished to make its surface smooth. The wooden pen holder needs to go through steps such as material selection, cutting, turning, and polishing to make a pen holder that meets the size requirements.
Pen tip production: The production of pen tips requires processes such as stamping, forming, and grinding. Stainless steel or tungsten steel materials are stamped to form the basic shape of the pen tip, and then finely ground to ensure the roundness of the pen tip and the smoothness of writing.
Ink filling: Inject ink into the pen core according to the type of pen (such as
Ballpoint pen, ballpoint pen, etc.), and then seal it to prevent ink leakage.
3. Assembly process
The assembly of advertising pens should ensure that all components are firmly connected and used smoothly:
• Assembly of pen holder and pen core: Place the pen core correctly into the pen holder, and fix the upper and lower parts of the pen holder through threaded connections, snap connections, etc., to ensure that the pen core is installed in place and will not shake when writing.
• Pen tip and holder assembly: For advertising pens with detachable pen tips, connect the pen tip and holder through threads or plugs to ensure a tight connection and prevent easy detachment.
• Pen cap and pen holder assembly: The pen cap and pen holder should be tightly matched to protect the pen tip and easily open and close. They are usually assembled using a snap or elastic fit.
After assembly, the advertising pen should be inspected to ensure smooth writing, secure components, clear advertising information, etc., to ensure that the product quality meets the requirements.
Contact Now