1、 Product parameters
1. Specifications and dimensions
The specifications and sizes of
advertising fans are diverse, and can be selected according to the promotional scene and target audience. Common sizes of handheld fans include:
Compact and portable: The fan has a length of 18cm-22cm and a width of 12cm-15cm, making it lightweight and convenient for people to carry around. It is suitable for use in exhibitions, street distribution, and other scenarios.
Conventional practicality: The fan has a length of 23cm-28cm and a width of 16cm-20cm, with a moderate size and sufficient fan space to accommodate a large amount of promotional information, suitable for various commercial promotional activities.
Large display type: The fan has a length of over 30cm and a width of over 22cm, with a
large fan area and strong visual impact. It is suitable for display in shopping malls, stores, and other places to attract customers' attention.
In addition, customized irregular sizes such as circular fans, heart-shaped fans, cartoon shaped fans, etc. can be made according to customers' special needs to increase the uniqueness and fun of the fans.
2. Material selection
The material of advertising fans directly affects their texture, durability, and printing effect. Common materials include:
• Paper: including copperplate paper, matte paper, kraft paper, etc. Copperplate paper has a smooth surface, high whiteness, bright printing colors, and strong expressiveness, making it a commonly used material; Matte powder has a delicate paper texture, a soft printing effect, and is not easily reflective, making it suitable for high-end brand promotion; Kraft paper has a natural texture and feel, is environmentally friendly and has a retro style, suitable for brands that emphasize environmental protection concepts. The thickness of paper is generally between 128g-300g, and 128g-157g paper is thinner and lighter, resulting in lower costs; Paper weighing between 200g-300g is thick, firm, and durable.
Plastic: There are mainly PP material and PVC material. PP material is lightweight, durable, waterproof, with clear printing effect, suitable for use in humid environments such as outdoors; PVC material has good flexibility, high glossiness, and good texture, but the cost is relatively high.
Bamboo/Wood: The fan frame is made of bamboo or wood, and the fan surface can be paired with paper or fabric. Fans made of this type of material have a natural and rustic style, excellent texture, and strong durability, making them suitable for high-end brands or promotional activities with traditional cultural characteristics. However, the cost is high and the production cycle is relatively long.
3. Information Content
The information content on the advertising fan is the core of promotion and needs to be designed according to the brand's promotional goals. Usually includes the following content:
Brand related: The brand name and logo are essential to enable the audience to quickly identify the brand.
• Promotion information: promotional slogans (such as "XX product, attentive service", "choose XX, worry free quality", etc.), product features, promotional activities (such as "20% off for the entire store, limited time flash sale", "50% off for orders over 200", etc.), etc., attract audience attention and stimulate purchasing desire.
• Contact information: telephone, website, WeChat official account, store address, etc., to facilitate potential customers to contact and learn more information.
The information layout should be clear in priority, with emphasis on key points, avoiding excessive clutter, and allowing the audience to easily obtain key information while fanning the fan.
4. Accessories
Fan handle: The material of the fan handle is diverse, and it can be the same or different from the material of the fan surface. The handle of the paper fan can be made of rolled paper of the same material, or bamboo handle, wooden handle, plastic handle, etc. can be used. Bamboo and wood handles have good texture and are relatively durable; Plastic handles have low cost and rich colors. The length of the fan handle is generally 10cm-15cm to ensure comfortable grip.
Fan bone: For folding fans or fans with supporting structures, fan bone is an important accessory. The materials include bamboo bones, wood bones, plastic bones, etc. The quantity depends on the size of the fan, usually 5-10 pieces, which play a role in supporting the fan surface and maintaining the shape of the fan.
• Hanging rope: Some advertising fans will be equipped with hanging ropes for easy carrying and hanging. The hanging rope material can be nylon rope, cotton rope, etc., with a moderate length.
2、 Process Description
1. Printing process
Screen printing: suitable for advertising fans with fewer colors and simple patterns. It has low cost, strong printing adhesion, can print on various material surfaces, and is resistant to friction, not easy to fade, suitable for mass production.
Digital printing: For advertising fans with complex patterns, rich colors, and strong personalization, digital printing is the ideal choice. It does not require plate making and can achieve fast printing in small batches, with high color reproduction and clear and delicate images. It can meet the diverse design needs of customers, but the cost is relatively high.
Offset printing: commonly used for advertising fans made of paper materials, with fast printing speed, bright colors, suitable for large-scale production, and can ensure the stability and consistency of printing quality.
2. Cutting process
According to the
designed fan size and shape, professional cutting equipment is used for cutting. For fans with regular shapes, using an automatic cutting machine can achieve efficient and precise cutting, ensuring neat edges; For irregular fans, corresponding cutting molds need to be made first, and then cut by a die-cutting machine to ensure accurate shape. Strictly control the size error during the cutting process to prepare for the subsequent assembly process.
3. Assembly process
Folding fan assembly: First, crease the printed fan surface and press out clear creases according to the designed folding method. Then, fix the fan bone to the fan surface. The connection between the fan bone and the fan surface can be glued or bound with a string to ensure firmness and reliability. Finally, the whole body is sorted to make the fan fold smoothly.
Assembly of straight fan: For straight fans without folding structures, if the fan handle and fan surface are designed separately, the fan handle needs to be firmly connected to the fan surface through methods such as pasting and riveting. After assembly, check whether the connections of each component are tight to ensure that the fan will not loosen or fall off during use.
4. Post processing technology
Covering with matte film/glossy film: Covering the surface of the paper material fan with matte film or glossy film can enhance the wear resistance and waterproofness of the fan, make the printed pattern more durable, and improve the texture of the fan. Matte film gives the fan a soft matte effect, while glossy film makes the fan more shiny and eye-catching.
• Hot stamping/silver stamping: Using hot stamping or silver stamping technology on the brand logo, key text and other parts, using high temperature to heat stamp metal foil on the surface of the fan, making these parts more eye-catching and textured, and enhancing the level of advertising fans.
UV local polishing: UV polishing treatment is applied to specific patterns or text on the fan surface, which rapidly solidifies the coating through UV irradiation, forming a bright raised effect, increasing the three-dimensional sense and glossiness of the pattern, and attracting the attention of the audience.
The product parameters and process specifications of the customized advertising fan mentioned above can be adjusted and optimized according to the specific needs of customers. We have advanced printing equipment and a professional technical team, which can provide customers with high-quality and personalized advertising fan customization services to help promote our brand.
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