Packaging: Carton
Productivity: 100,000 tons
Transportation: Ocean,Land,Air,Express
Place of Origin: China
Supply Ability: 100,000 tons
Certificate: Environmentally friendly green printing qualification
Port: hunchun,dalian,tianjin
Payment Type: L/C,T/T,D/P,D/A,Paypal
Incoterm: FOB,CFR,CIF,EXW
Leaflets
1、 Basic parameters
（1） Size specifications
Common sizes include A4 (210mm × 297mm), A5 (148mm × 210mm), DL (99mm × 210mm), etc. A4 size provides ample visual space, suitable for promotional content that is rich in content and illustrated with text; A5 size is compact and portable, making it easy to carry and distribute on the go; DL size is commonly used in folding form, suitable for highlighting key information and facilitating insertion into envelopes for mailing. In addition, there are customized irregular sizes that can be designed according to the unique needs and brand tone of the enterprise, such as circles, triangles, irregular polygons, etc., to enhance visual uniqueness.
（2） Paper material
1. Copperplate: There are two types of copperplate paper: glossy and matte. Glossy copperplate paper has high color reproduction, strong glossiness, and bright images and text. It is suitable for displaying high-quality product images, exquisite brand
posters, and other content. It is commonly used in promotional flyers for fashion, beauty, electronic products, and other enterprises; Matte copper plate paper has a soft texture, is not prone to reflection, feels comfortable to touch, and has a stable and atmospheric visual effect, suitable for cultural, artistic, and high-end business enterprises.
1. Cardboard: It has a high thickness and good stiffness, giving people a high-end and heavy feeling. It is commonly used in important promotional materials such as annual reports and high-end product manuals of enterprises, which can enhance the quality of corporate image and promotional materials.
1. Specialty paper: including pearlescent paper, patterned paper, kraft paper, etc. The surface of pearl paper has a pearl like luster, creating a gorgeous and elegant atmosphere; Pattern paper has unique texture patterns that enhance the artistic sense of promotional flyers; Kraft paper presents a simple and environmentally friendly style, suitable for use by food, handmade products, and environmentally friendly enterprises.
（3） Printing process
1. Color printing: Using CMYK four-color printing mode, it can accurately restore rich colors, making the images, charts, and text on the promotional brochure bright and transition naturally. It is suitable for most corporate promotional scenes that need to display product appearance and brand image.
1. Hot stamping/silver stamping: By hot pressing, metal foil is transferred to the surface of paper, giving text and patterns a golden or silver luster, enhancing visual impact, highlighting key information, and commonly used for brand logos, event themes, important slogans, etc., to enhance the level and attractiveness of promotional flyers.
1. UV printing: Apply a layer of UV cured transparent coating on the surface of
Printed materials to create high glossiness and three-dimensional effect in certain areas, such as key parts of product images, brand logos, etc., which can effectively attract attention and enhance promotional effectiveness.
1. Concave convex embossing: Using a mold to press raised or recessed patterns and text on the surface of paper, increasing the texture and uniqueness of promotional materials through both tactile and visual senses. It is commonly used for high-end brand promotion and commemorative promotional materials.
（4） Design layout
1. Layout structure: Following the principle of visual flow, important information such as company name, core products, contact information, etc. are placed in the visual focal position, usually at the top or center of the page. Adopting column layout, reasonably dividing the text and image areas, making the content hierarchical and easy to read.
1. Font size: The title font is generally chosen to be eye-catching and personalized, with a larger font size, such as 18-24 points, to highlight the theme; For the main content, choose clear and easy to read fonts with moderate font size, such as 8-12 points, to ensure compact and non crowded text layout. At the same time, titles and texts at different levels should reflect a sense of hierarchy through changes in font, size, and color.
1. Color matching: Select the main color tone based on the company's VI (visual identity system) and match it with auxiliary colors. The main color tone is used to highlight the brand image, while the auxiliary color is used to distinguish content sections and emphasize key information. Color matching should follow the principles of harmony and contrast, creating a visual atmosphere that is in line with the company's positioning and promotional theme.
2、 Application scenarios
（1） Product Promotion
1. New product release: Detailed introduction of the new product's functions, features, and advantages, through high-definition product images, technical parameter charts, usage scenario displays, etc., to enable target customers to quickly understand product information and stimulate purchasing desire. For example, electronic product companies display the processor model, camera pixel, battery capacity, and other parameters of their mobile phones on promotional flyers, as well as application scenarios such as beautiful photos taken by the phone and game running images.
1. Product promotion activity: Highlight the content of the promotion activity, such as discount strength, gift information, activity time and location, etc. Emphasize promotional information with eye-catching colors and fonts, and use product renderings to attract consumers to participate in the event. For example, shopping malls use big red
labels on promotional flyers to indicate discounts such as "50% off" and "full discount", while displaying discounted prices and actual usage scenarios of some popular products.
（2） Brand promotion
1. Corporate image display: Introduce the development history, corporate culture, corporate honors, core team, and other content of the enterprise to enhance its credibility and affinity. Through photos of the company's office environment, team photos, and display of honor certificates, the audience can have a more comprehensive understanding of the company. For example, technology companies display the professional background of their R&D teams, patent certificates obtained by the company, and modern facilities in their office areas on promotional flyers.
1. Brand Story Communication: Telling the brand story of the enterprise, conveying brand values and concepts, and establishing emotional resonance with consumers. Brand stories can be presented in vivid language and infectious images through a combination of text and images. Cultural and creative enterprises share the original intention of brand establishment, touching stories during the development process, and the cultural connotations contained in the brand on their promotional materials.
（3） Event Promotion
1. Exhibition activities: Inform the audience of the time, location, and booth number of the exhibition, showcase exhibited products and highlights of the event, and attract potential customers to visit and exchange ideas at the booth. The promotional brochure can include exhibition maps and transportation guides to facilitate the audience's arrival at the exhibition site. For example, furniture companies display new furniture styles, unique design features, as well as interactive activities and preferential policies during the exhibition on the exhibition brochure.
1. Internal activities of the enterprise, such as annual meetings, employee training activities, etc., communicate activity information to employees, including activity themes, time, location, process arrangements, etc., to increase employee participation. Create a positive atmosphere for the event by showcasing exciting photos of past activities and showcasing the style of employees.
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